Customer service, social support, flexing my French and Spanish skills
defining my career progress
At H&M and USG Corp., I built communities through customer service, social copywriting, content calendars and campaign support. I applied my French and Spanish language skills.
Working directly in the feeds taught me how people respond to brands, while supporting campaign activations, loyalty efforts, crisis management and translating briefs into action for other community managers.
Developing a holistic skillset on all things social
At Ketchum and through freelance work, I expanded from execution into strategy, connecting audience insights, social listening and cultural trends to stronger content and client recommendations..
Here I began turning observations into collective action, orchestrating creative teams to create great work for brands like Kikkoman, Libby’s Vegetables and Clorox, in addition to helping these brands launch on new platforms.
Strategic advising and community manager pro
I found my voice in writing and pitching influencer strategies at Goat Agency, learning to turn strong thinking around quickly.
At Leo, I’ve brought that strategic lens closer to the brief, regularly writing social strategy and shaping creative direction for both campaign and evergreen content, while staying close to community, culture and the conversations keeping brands relevant.
WORK EXPERIENCE
Social Strategist
Leo Chicago | October 2025 to Present
Develop social strategies and content for brands by identifying what people are talking about, how they’re behaving on social platforms, what’s trending in culture and where brands can credibly join the conversation.
Write copy for community management on a daily basis, monitoring fan DMs, tagged content and comments using Sprout, YouScan, in-app searches to mine for conversation opportunities
Own the thinking behind monthly evergreen content, translating client objectives into creative direction, layering audience insights, trends and platform best practices that provides clear and direct inspiration for Creative teams to execute on
Write campaign-specific social briefs that establish the role social plays within larger brand activations, including new product launches, seasonal activity, brand collaborations and TVCs, providing Creative a clear point of view for campaign development
Track evergreen content and post-campaign performance against KPIs, identifying whether content met objectives and where results can inform future work
Create community management playbooks that provide transparency into planned engagement and response approaches for high-stakes brand moments and tentpole activations
Counsel brand-side teams on how to navigate sensitive brand moments with detailed POVs and sentiment reporting on emerging conversations and owned content
Clients: Goldfish, Pepperidge Farm, Astroglide, Vagisil, Just For Men, Kashi, Smithfield Foods
Freelance Social & Community Manager
McCann New York | July 2025 - October 2025
Drive growth of Mastercard’s sports, entertainment and nonprofit partnerships through content publishing, community engagement, reporting, influencer identification and community management playbooks.
Strategist, Social & Influencer
Goat Agency | March 2024 to February 2025
Deliver influencer-focused social media strategies in response to diverse client briefs and objectives.
Ideate social-first campaigns and content, lead deck creation for winning pitches
Support Senior Strategists with large-scale briefs and RFPs by conducting 4Cs research to shape creative, social proposal
Stay ahead of emerging trends, influencers and platform updates
Social, Community Manager
Freelance and Short-term | March 2023 to October 2025
Responsible for deploying social strategy and owning monthly content calendars end-to-end, from content ideation and development through publishing and post-mortem reporting.
Clients: Lot No. 40 Whisky, Spectrum Dance Theater, Kerrygold
Digital Strategist, Social & Community
Ketchum | June 2022 to March 2023
Develop a holistic skill set across social strategy, social content creation, community management, social listening, and identifying emerging platform opportunities, advising clients across different verticals on how to build a stronger social presence.
Create content calendars on behalf of clients, from content ideation through publishing and post-mortem reporting
Anchor each content recommendation in audience and social trend insights, following “Insight to Spark” approach
Collaborate with account, creative and project management teams to meet deliverable deadlines
Conduct audits to track a brand’s strengths, weaknesses and unique features
Use social listening tools to identify trends and social conversation opportunities
Contribute to social playbooks under the guidance of Associate Directors, Social Strategists
Liaise with Insights team to ensure quality reporting, for recommendations that drive social strategy
Counsel clients on social media approach during sensitive media moments and on social platform updates via POV
Provide Paid teams with recommendations based on how organic social content performs
Oversee and guide Associate Strategists on community management execution and best practices
Clients: Kikkoman USA, Clorox, Libby’s Vegetables, Johnson & Johnson (exec viz), SLB, Bank of America
Social Media Manager, contract via LaSalle Network
USG Corp | November 2021 to May 2022
Manage day-to-day social content, community management, reporting, and influencer outreach while supporting campaign strategy, trend tracking, and B2B social media training.
Community Manager, Multi-market
H&M | November 2018 to October 2021
Execute community management and social content for a 30M+ multilingual audience across Meta platforms and X using Sprinklr, developing brand voice and surfacing community insights to inform social strategy. Supported campaigns, crisis communications, reporting, and loyalty initiatives.
Don’t be a stranger, resume and references available upon request!