https://vicentelugo.com/home daily 1.0 2025-03-06 https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/c13f7351-a325-4e49-952a-b34b785b852b/self.png Home - Self at Palais de Tokyo (Paris), 2023 Self at Palais de Tokyo (Paris), 2023 https://vicentelugo.com/hm-loyalty daily 0.75 2021-07-18 https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1617062367061-9CF97YXAXIU8OWXXR7E3/portfolioloyalty.JPG Case Study - H&M Loyalty Program https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1617065586522-PKZYCBVJBJMW1EFGCZDK/portfolioloyalty3.JPG Case Study - H&M Loyalty Program https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1617076301999-DM26H0MUS520SJ7WMX8J/portfolioloyalty4.JPG Case Study - H&M Loyalty Program https://vicentelugo.com/wordsforhm daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1626142511833-C13JHCNSBU0K7TIJ2NKA/copyhome.JPG H&M is for everyone “For the love of craft” campaign press release and copy (https://about.hm.com/news/general-news-2021/h-m-home--for-the-love-of-craft.html) H&M HOME is an interior design brand that provides modern design and quality at the best price, in an inspiring and more sustainable way. 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These people have a strong influence on a brand’s industry or target audience. In a marketing strategy, a brand enters an agreement with the influencer where the influencer exposes their audience to the brand’s messaging or content for a specific campaign or time period. The influencer marketing industry is on track to be worth up to $15 billion by 2022 (Business Insider Intelligence). https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1625612366177-VJFB0538DCAMH2F61H95/captureinfluencer.JPG #HMLeague - how to turn your influencers into ambassadors The team came up with 12 steps to define the success of our ambassador program. Here is some of what I learned: For the prework, we focused on finding the right talent, and determined budgets for fees and activations before “sealing the deal” with our #HMLeague. We kicked off our launch with sending personalized welcome kits for our ambassadors, along with the first creative brief. We determined ways of working to prepare for our influencer content going live! Pulling KPIs for monthly reporting, we accessed our ambassadors’ analytics to see what works and what doesn’t work. This helps us make decisions on how to move forward. https://images.squarespace-cdn.com/content/v1/603d98ce501d106c35624d1a/1625612385240-UHAJ3JB3NGO15X953J0K/captureinfluencer4.JPG #HMLeague - results and key takeaways Ambassadors do more. By treating influencers as if they were interviewing for a position at our brand, we’re able to build relationships by working off feedback sessions and scaling results. The Palm Springs event that kicked off #HMLeague during festival season had a total of 68 posts contracted, but influencers posted 554 posts. 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